Diffusing Volatility

We often find ourselves asking our clients for reviews.

We want, desperately, to get more online juice for our business.

Tell us how we did!

But what do we do when the response we get doesn’t match up with what we had hoped for?

We ignore criticism at our own risk.

(Discounting trolls, which should always be dismissed offhandedly,) it’s always best to acknowledge when someone’s less than satisfied with our product.

Letting them know they’ve been heard can go a long way to diffusing a volatile situation.

(And learning from our mistakes never hurt, either.)


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