When we start our business, we all make the same mistake.
We try to get as many customers through the door as possible. No matter what we do for a living, we think we need to sell our product to everyone. The more clients I get, the better off I’ll be!
This often proves to be our undoing.
We don’t need a million clients who just tolerate us. We just need a thousand who love us, and the rest will take care of itself.
We’ve got to create a product that some people will go crazy for. If we try to create something that everyone will like, we’ll end up with something that no one will love.
Share this Post