Even though other people may try and convince us otherwise, we are all very good at something.
It may not be exactly what we think we need most to succeed in our business, but it’s something.
With enough imagination, its quite possible that we can use that something to our advantage.
It only takes one thing for us to stand out from our competition: do something better than they’re doing.
We don’t have to beat them at everything; we’ve just got to be better at something that our customers are going to notice.
Something that they’re searching for.
Something that’s important to them.
Something that would lead them to choose our company over our competitors.
Now, isn’t that something?
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Thanks, Joe
