It’s often said that in order for someone to have success in their business, they must know two important things. They must know who their target audience is (who their work is for) and what it is they’re providing to their target audience (what their work is doing for their clients). Equally important, but often overlooked, is figuring out if …
Imitation and Mediocrity
It’s kind of funny, if we stop and think about it, but most people are surprised when they find out how hard it is to break into the world of small business. Common sense should tell us that. I guess that it’s the blinders that we all come into the business with that do it, but we would think that …
The Value of Providing Value
While I’m certainly not an attorney, it’s fairly easy for the average person to learn almost everything they need to know about the law from a small amount of quality internet research. While doing a bit of investigation to see if there were any ways that I could improve my current home inspection contract, I came across a site where …
Am I Doing My Job or Am I Working?
It can be said that what we do for a living can be described in two different ways: what our job is and the work that we do. While those two words can, and often are, used interchangeably, that doesn’t mean they represent the exact same thing. Being a home inspector may be our job, we identify deficiencies and potential …
That’s Just How It Works
Humans are wired for comfort. Almost everyone enjoys it when things in their life are predictable, when what’s going on around us follows a well-worn path. That’s not to say that we don’t enjoy the occasional surprise, but we’re quite content when our lives play out exactly like we expect. There’s comfort in familiarity. We know what’s going to happen …
Working on Your People Skills
Think about the last time you spent an evening at a restaurant with some good friends. Was it an enjoyable experience? Can you remember all the details? How nicely was the food presented? How professional was the service? How clean and comfortable was the restaurant? Was the noise level acceptable, enhancing the meal? Overall, did you have a pleasant experience, and will you …
Can We Live With Constant Change?
Unless you’re brand new at this small business thing (and if you are, good luck to you), we’ve all made it through the dreaded start-up phase. We’ve soldiered on, taken our lumps, run the gauntlet, learned our lessons and come out of the other end. We mourn for those who weren’t as lucky as us; the 75% of start-ups that …
(Why are We) Just Getting By
We all have important things to do in our lives, both in our business and our personal lives. Some of these things are very important to us, like renewing a business license, getting exercise or visiting a sick relative/friend. And some things are much less important, but much more desirable, such as going to a sporting event or binge-watching our …
All the Luck in the World
We’ve all been there: at the start of something new. Whether it’s starting a new business idea, starting a new relationship or starting a new exercise program, we’ve all been at the beginning. The beginning is always an exciting time, filled with wonder and expectations. There are an unlimited number of possibilities; anything and everything can happen to us at …
The Pig Farm
One of the things that we constantly discuss in these articles is the need to continually educate yourself. Arguably, the worst thing that a business owner can do is to assume that they know everything there is to know about their business. Our world is constantly changing, and business and industry are no exception. Certainly, it’s in our best interest …