Marketing and advertising. These terms are often used interchangeably, but have different meanings. Merriam-Webster defines marketing as “the process… of promoting (and) selling… a product or service.” Dictionary.com defines advertising as “the act… of calling public attention to one’s product… especially by paid announcements…” While advertising is typically thought of as a campaign, specifically developed to induce the viewing public …
The Complete Product
In business, our success is tied to our ability to juggle our numerous responsibilities, ensuring that many different things come together at once. The main thing that you must have, the one thing that no business can survive without, is a product that is ready for public consumption. The simple fact that you have a product, however, does not guarantee success. While …
24/7 Marketing. How to Sell Yourself in the Modern Age
We live in a world where our senses are constantly bombarded by someone or some company’s attempt at marketing. We cannot walk down the street without seeing storefronts screaming at us; we cannot drive across town without being accosted by billboards; we cannot watch our favorite show without seeing “product placement”; we cannot even check our social media accounts without …