Marketing and advertising. These terms are often used interchangeably, but have different meanings. Merriam-Webster defines marketing as “the process… of promoting (and) selling… a product or service.” Dictionary.com defines advertising as “the act… of calling public attention to one’s product… especially by paid announcements…” While advertising is typically thought of as a campaign, specifically developed to induce the viewing public …
The Complete Product
In business, our success is tied to our ability to juggle our numerous responsibilities, ensuring that many different things come together at once. The main thing that you must have, the one thing that no business can survive without, is a product that is ready for public consumption. The simple fact that you have a product, however, does not guarantee success. While …
24/7 Marketing
We live in a world where’re constantly bombarded by someone’s attempt at marketing. We cannot walk down the street without seeing storefronts screaming at us. When we drive across town we’re constantly being accosted by billboards. We can’t enjoy our favorite show on television without “product placement.” We can’t even check our social media accounts without ads showing up, popping …