No matter who you are, no matter where you live, no matter how successful your business is, there’s one thing that we all have in common: we all feel a bit of stress when it comes time to tip at a restaurant. Tipping is such an arbitrary thing; it often ends up being a nerve-wracking experience. Why does it have …
Can You Smell the Rare Air?
If we stop to think about it, our industry, the home inspection industry, really hasn’t been around for a long time. Yes, as long as people have been buying houses, they were always getting a more knowledgeable party, usually a friend or older relative, to take a look around before they bought that new house. But having an industry, a …
Marketing is a Commitment. How to Gain Brand Awareness in Your Market
First of all, let me apologize now, as today’s post will be full of quotes. No, I’m not attempting to use multiple quotes just to fill up the page and get today’s typing done quickly, although that may not be a bad idea… It’s just that while researching today’s topic, I found so many relevant quotes that I felt compelled …
More, More, More. Giving More So You Get Less (Lawsuits)
I begin this post with a “quote” from a old Billy Idol song, about needing “more, more, more.” Obviously, he was singing about something different than the subject of this post, but it seems like an appropriate title for our discussion. As humans, we are programmed to always strive for more in everything we do. While this may lead us to excess, more …
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