We live in a world where our senses are constantly bombarded by someone or some company’s attempt at marketing. We cannot walk down the street without seeing storefronts screaming at us; we cannot drive across town without being accosted by billboards; we cannot watch our favorite show without seeing “product placement”; we cannot even check our social media accounts without …
All the World’s a Stage!
I hope that this post finds everyone happy and healthy. I would like to open today with a well-known saying: “All the world’s a stage.” Depending on how old you are (and your musical interests), you may believe that this saying originated in a song by the rock band Rush. It’s actually a phrase that begins a monologue from William Shakespeare’s play …
Become the Authority. Gaining the Trust of Your Clients
I have recently become fascinated with the possibilities of digital marketing. As a result, I’ve spent a good bit of time researching the different methods and applications available for small business owners to efficiently and effectively market their products on the web. One of these methods is the podcast, which allows businesses (with a relatively small up-front investment) to have …