Small talk is a part of everyone’s’ lives. It’s defined by Wikipedia as ”polite conversation about unimportant things.” On most days, we all engage in some form of small talk, whether in public or in our jobs, and most of us have our go-to questions at the ready, just in case some small talk breaks out. One of the most …
Riding the Elevator
The elevator pitch. It’s a phrase that we often hear in the business world, and it’s (unfortunately) something that we do quite often in our own business. But is it the right thing to do? Is it working for us? And what the hell does it really mean, anyway? Wikipedia describes an elevator pitch as a short description of an …