We’ve all got a decision to make. We’re the business owner; the top dog; king of the hill. The buck stops here. However, we want to describe it, ultimately, we decide how we’re going to run our business. And while there’s no denying that we’re influenced by outside forces, we’re still the ones that must decide how far we go. …
In Home Inspector We Trust
I recently received a phone call from a home inspector who was frustrated by an incident that had occurred on his most recent inspection. This inspector is relatively new to the profession, and he contacts me often, as I enjoy serving as a mentor to help guide him along in his journey to developing a success inspection business. He was irritated …
Is There a Market for Quality?
Give the people what they want. George Jessel It’s an often-quoted line, and it’s typically used as an excuse for doing inferior work. Many businesses fall back on this old axiom to justify providing a mediocre product. They say that they’re only doing second-rate work because that’s all they’re clients want; it’s all they’re willing to pay for; it’s what …
24/7 Marketing. How to Sell Yourself in the Modern Age
We live in a world where our senses are constantly bombarded by someone or some company’s attempt at marketing. We cannot walk down the street without seeing storefronts screaming at us; we cannot drive across town without being accosted by billboards; we cannot watch our favorite show without seeing “product placement”; we cannot even check our social media accounts without …
Search Your Feelings, Luke. Railing Against Monotony.
I am going to start off today’s post with a shout out to all of the Star Wars geeks out there. From Darth Vader, in The Empire Strikes Back, when he tells Luke that he is his father: “Search your feelings; you know it to be true!” This statement rings true with all of us, as we have all (at …