It’s not our fault. Really, it’s not. We were all trained the same way; all indoctrinated into the same mindset by the same school system. As author Seth Godin is fond of saying, we were all raised to be cogs in the wheel of industry. Put the peg in the hole; eight hours a day; five (or six or seven) …
I’m Doing Fine. Why Should I Change?
Most of us have a good thing going. Whether it’s our job, our daily routine or our relationships, we’ve all been doing the same thing for quite a while. It’s all a well-worn routine; muscle-memory at its finest. I’ve been doing home inspections since 2001 and have it down to a science. I know my job, my software and my …
24/7 Marketing. How to Sell Yourself in the Modern Age
We live in a world where our senses are constantly bombarded by someone or some company’s attempt at marketing. We cannot walk down the street without seeing storefronts screaming at us; we cannot drive across town without being accosted by billboards; we cannot watch our favorite show without seeing “product placement”; we cannot even check our social media accounts without …
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