It’s not our fault. Really, it’s not. We were all trained the same way; all indoctrinated into the same mindset by the same school system. As author Seth Godin is fond of saying, we were all raised to be cogs in the wheel of industry. Put the peg in the hole; eight hours a day; five (or six or seven) …
I’m Doing Fine. Why Should I Change?
Most of us have a good thing going. Whether it’s our job, our daily routine or our relationships, we’ve all been doing the same thing for quite a while. It’s all a well-worn routine; muscle-memory at its finest. I’ve been doing home inspections since 2001 and have it down to a science. I know my job, my software and my …
24/7 Marketing
We live in a world where’re constantly bombarded by someone’s attempt at marketing. We cannot walk down the street without seeing storefronts screaming at us. When we drive across town we’re constantly being accosted by billboards. We can’t enjoy our favorite show on television without “product placement.” We can’t even check our social media accounts without ads showing up, popping …
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