In a Rush

Whenever we start a new business, we’re often in a rush to get as many clients “through the doors” as possible. But if we stop to think about it for a moment, it might be better in the long run if fewer customers show up right away and more come along later in the process.

Those early clients help us to fine tune our product, working out the bugs and ironing out the kinks. As long as we give a damn about what we’re doing, we know that in the future we’re going to be better at our job than we are now.

So, maybe that trickle of prospects is really a good thing.

Give me just enough feedback to improve my offering, and save the crowds for a bit later, once there’s a better version of me around to know how to handle them.