We get upset when things break, usually right after the guarantee runs out. Planned obsolescence, it’s usually called.
The car starts giving us problems once we reach that magic number of miles. The dishwasher stops cleaning the dishes after a year. The roof starts leaking once our new home warranty period is over.
And on, and on, and on.
We get upset when it happens to us, but it occurs so often that we’ve come to expect it. We already know that the manufacturers are going to give us exactly what they need to, and not a sliver more.
It happens, and we know it’s going to happen, but that doesn’t mean that we’re happy about it!
So, why do we feel like it’s OK for us to offer just the minimum when it comes to our job? We could be offering our clients a superior product, but all too often we fall back on the fact that we’re not required to do more.
These are the minimum standards, and that’s all I have to do.
When a company pulls the “doing the minimum” thing on us, we get pissed.
Why should our clients feel any different when we do it to them?
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