Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain.
Simon Sinek
What is it that we’re really showing our clients?
Does it look like we’ve got their best interests at heart?
Are they getting the sense that we really care about them and their family?
Do they feel like we’re all part of the same team, pushing toward the same goal?
Is our empathy shining through, so that they know we’ve been in their shoes before and know how they’re feeling at this moment?
Or do they know that we’re just in it for the money?
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