It seems like basic knowledge; business class 101 stuff, but, it’s incredibly important for a small business owner to know their customer.
We should have a deep and intricate knowledge of our ideal client.
Who are they?
What are their needs?
What are their fears?
Where can we find them?
What’s keeping them up at night?
What are they looking for from us?
How can we make their life easier?
What’s the best way to provide the things that they’re seeking?
Amazingly, there is a simple and proven method of gaining this incredibly valuable and business saving information. And thankfully, it’s relatively painless and not too expensive for us to get our hands on it.
We’ve just got to ask.
Reaching out to our clients and asking them what it is they need is the easiest and cheapest way to grow a successful business.
It’s really not that hard. Find out what it is they want… and give it to them.
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