Many new business owners freak out when their launch date finally arrives. They’ve been building it, working on it, and fretting about it for so long, that when at long last the date of their grand opening finally arrives, they lose their mind.
It’s really not all that bad.
We just have to remember, the launch is not an isolated event, it’s simply part of the process.
And that process is going to take a whole lot longer than just one (stressful) launch.
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