Starting a new venture is difficult. We’re trying our best to garner clients, but all too often we’re just not sure how to do it.
Do we cast a wide net, trying to reach every single person that we can? Or do we narrow our focus down with pinpoint accuracy, zooming in on that one big prize, that one lead who will turn our efforts into marketing gold?
The truth, as is often the case in every part of our lives, lies somewhere between the two extremes.
Narrowing our focus to a select group of quality targets beats those other approaches every time.
And it makes our life a lot easier as well.
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