Too many new entrepreneurs use cheap pricing as the sole driver of their business.
Doing so presents a whole host of problems. Among them are the need to sell more products to meet our revenue goal, which means more clients to manage than our higher priced competitors.
Lower pricing attracts lower quality customers, inviting more problems for us to deal with, and thinner profit margins means that we’re under more pressure to run a mistake-free enterprise, lest we end up working for free because we’re paying off a disgruntled client; exactly the type of situation that leads to mistakes.
Being at the top of the food chain when it comes to pricing has many benefits.
Why not choose to work among the best instead of hanging around with the rest?
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