Being boring pays off.
Yes, I know that seems like a stupid thing to say.
After all, who wants to do/see/hear the same thing, over and over again?
Our customers, that’s who.
Our repeat clients pay us because they want what we’re offering. They know what they’re going to get, they’re happy with what it is, and they want the same thing that they got the last time they paid us.
Keep the surprises for your significant other’s birthday party.
Give ’em what they want.
Attributed to George Jessel
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