24/7 Marketing

We live in a world where’re constantly bombarded by someone’s attempt at marketing. We cannot walk down the street without seeing storefronts screaming at us. When we drive across town we’re constantly being accosted by billboards. We can’t enjoy our favorite show on television without “product placement.” We can’t even check our social media accounts without ads showing up, popping …

More, More, More. Giving More So You Get Less (Lawsuits)

I begin this post with a “quote” from a old Billy Idol song, about needing “more, more, more.” Obviously, he was singing about something different than the subject of this post, but it seems like an appropriate title for our discussion. As humans, we are programmed to always strive for more in everything we do. While this may lead us to excess, more …

Galvanize

Today I would like to introduce you to one of the brightest minds on the Internet, Seth Godin. Seth is a successful author, speaker, businessman, and marketing guru. Even though we have never met, and I am sure that he has no idea that I even exist, I like to think of him as one of my mentors. Traditionally, a mentor is …

How Old Am I? Learning After You Know It All

One of my relatives had a milestone birthday this weekend, which got me thinking about getting older and its effect on our businesses.  We all get older, there is really nothing that can be done about it.  But that doesn’t mean that we have to fall into the trap of letting our mind get old before its time.  Henry Ford, …