Here We Go Again… Why Effective Communication Trumps All

                I hope that everyone is well and enjoying some activity that excites them.  I, on the other hand, just finished an eight-hour re-certification class for my pest control licenses.  While the vast majority of us must undergo some type of continuing education or re-certification classes on a regular basis to keep our licenses/certifications in effect, the benefit and knowledge …

Right Place, Wrong Customers

Customers. They’re the lifeblood of any successful business. Without them, we’re just standing around, thinking about how great our business ideas are. Without them, we’re soon on the way to the unemployment line. No business can survive without cash flow, and that means customers. Unfortunately, customers can also be the worst part of our business, often causing untold grief and pain. I’m …

Why Morals Matter More Than Money

As I am always trying to expand my mental database of home inspection knowledge (which is a good thing), I belong to a few different forums where home inspectors gather to discuss issues and share ideas (which is something that I highly recommend to all inspectors). Recently, an inspector with about 10 years’ experience posted a rant about being approached by …

The Gig Economy. Growing Your Business One Referral at a Time

Every generation seems to have its own new words and catch phrases.  One of today’s hot ideas is the “gig economy.”  The website Investopedia.com describes the gig economy as having temporary, flexible jobs and employers who gravitate to these freelance type workers instead of full-time employees.  The gig economy is responsible for many of the benefits of modern life, such …

Planning to Fail

At every level of engagement in your life, from business and personal relationships to the cellphone that is in your pocket, you will experience an event that can be termed a failure. Your business will encounter hardship, someone that you care for will be hurt and your cellphone will die an untimely death (maybe in a toilet, Eddie). But, we live …

Show the World That You’re a Star

Today we’re going to talk about marketing and it’s effect on our business. If we’re just starting out in the business world, trying to figure out marketing can be a daunting task. Even if we’ve already got an established brand, marketing can still cause us headaches and plenty of sleepless nights. It seems like everywhere we turn, there’s someone who’s …