Coasting

Growing up, we all probably had something with wheels that we rode around the neighborhood, likely either a bike, a scooter, or a skateboard. It took effort to make it move, and most of the time we were the ones providing the power to get from point A to point B, pushing or pedaling our way around town. Sometimes we …

Lead a Horse to Water

Try as we might, sometimes it just doesn’t work. We spend time learning as much as we can about our profession. We attend classes. We listen to podcasts. We watch videos, webinars, and TED talks. We read everything we can get our hands on. We spend our down time Googling what our competitors are doing, looking for new and effective …

Inflation

It’s a given that prices are always going to go up. There’s not much in this world that gets cheaper as we go along. As a business owner, we know our costs are going to rise. That’s a fact. Since we know it’s going to cost us more to stay in business, we’ve got the have a plan in place …

Groundhog Day

Does it feel like we’re inspecting the same house, over and over and over again? Same stuff; different day? Is it Groundhog Day, all over again? Just another day at the office? Well, maybe that’s our problem: treating what we do the same as every other job we’ve ever had. Get to work, punch the clock, go through our daily …

Screwing Up

We all love to succeed. It’s a wonderful feeling when things go our way. But the way we fail can end up being more important to us (in the long run) than the way we succeed. If we simply get mad when we fail, it’s nothing but that: a failure. And a wasted opportunity. But if we take some time …

Ugly

Customer reviews are everywhere today. Good ones, bad ones, and every one in between. Business owners work their butts off trying to garner more reviews. So, why shouldn’t we benefit from our competition’s hard work? Take some time to read your competitors’ reviews: good, bad, and ugly. We can quickly figure out what’s working and not working for them. We …

Wasted Time

Time is money. It’s valuable. It’s precious. We can get more friends, we can get more stuff, we can get more money, but we’ll never be able to get any more time. It’s the most important asset we have. And we never want to waste a customer’s time. When we do a bad job, when we provide a poor product, …

Broke

It’s tough breaking into a new field. No one wants to give us a hand and we feel like we’ve got to do something different to make any headway. But we don’t need to reinvent the wheel. The first thing we should do is figure out who our customer is, where they hang out, and how to reach them. Look …

Roadblocks

There are three major steps in the sales process, often called the three C’s: connect, converse, and convert. We’ve got to locate a potential customer (connect), develop a relationship with them (converse), and then get them to buy our product (convert). All too often, we’re guilty of jumping the gun, wanting to go directly from meeting someone to pitching our …

The Sales Pitch

How we put ourselves out there has a lot to do with how successful we become. Some people are timid, barely making a ripple, while others are way over the top, coming out firing, with both barrels blazing.Obviously, we’ve got to play to our audience, molding our pitch as the situation dictates. Just remember, we don’t need to bombard them, …