We seem to be fascinated by trying to make sure that we create, format, run, and grow our business (and our personal lives) the right way. It can be hard for us to grasp, but there really is no “one right way” that works for everyone. We can try to copy, duplicate, and emulate the success of someone else, but …
The Masses
The best way to get our business where we want it is to make sure that we’re building a certain type of product that’s tailored for a specific audience. Then we can easily communicate what it is we’re doing and exactly who we’re doing it for. And once we figure out who it is we’re serving, we need to make …
Borrowing Their Car
It’s an old and overused adage, but people do business with people they know, like, and trust. For new business owners, we’ve got to remember that the process of developing trust is exactly that: a process. We need to know that this is not something that happens overnight. It takes a while to develop a quality relationship. With this in …
Saddled
Success in business originates from the same place that supplies success in our personal lives: it’s all about how we deal with our problems. We’re all saddled with problems; it’s how we deal with those problems that dictates how our personal life (and our business life) is going to play out. There are no shortage of problems for us; wait …
The Magic Bullet
As new business owners, we can’t help ourselves; we’re always trying to find out the secret to becoming successful. Unfortunately, there’s no shortage of opportunists who are happy to sell us those secrets, for a price. Over and over, we keep falling for their sales pitch. We’re hopelessly optimistic, praying that there really is one secret, that, once we know …
Audience
It’s hard not to get sucked into all the knowledge that we accumulate as a professional home inspector. We learn so much stuff, about so many different things, that we’re often able to pick out the smallest deficiency in the middle of the biggest, most complicated picture. But even more impressive than our amazing powers of deduction is our ability …
Yet
There are three problems that we often encounter when starting a new business. The first is that when we start, we’re really not that good at what we’re supposed to be doing. No matter what our job is, this is an inescapable fact. There’s no sense in pretending otherwise. We’re really not that good, and it’s doesn’t make sense for …
Choose Me
It’s often said that competition drives innovation. What would happen to our business if we decided to skip the competition and just go directly to innovating? We’d be able to set our own price without worrying what other people are charging. We’d be able to attract the exact type of client that we want. We’d be setting the bar instead …
Smarter
Most professions require some type of continuing education, to help keep their practitioners up to date on the advances in their industry. Staying informed on the changes in our field is one of the best ways to provide quality service to our paying customers. Yet, some people seem to be upset that they have to keep learning things. They argue …
Space
It’s cheap and easy to avoid problems before they happen by going out of our way to do good work. Doing the right thing and getting out of a problem situation before things get sticky is almost as good, and it’s far better than getting stuck in a big battle later on. Freaking out about an issue that’s hanging over …