We all strive to become better at what it is we do. We like to tell others that “we’re experienced.” While it’s certainly important to have experience and to know what it is we’re supposed to be doing, there can be a downside to being experienced as well. We can become full of ourselves, thinking that we know everything there …

All businesses create a product, be it physical, digital, intellectual, or some combination of these three. The question then becomes, if we’re the ones making this product, what’s our ultimate goal? What are we hoping to achieve with our creation? We could be looking to make money, simply doing the bare minimum needed to turn a profit. We could be …

We all seek to serve our audience; to be interesting to them. We’re all interesting, in one way or another. Whether that translates into business, whether our potential audience shows an interest in us and our product, well, that’s another story altogether. It’s up to us to grab their attention; to do something worth taking notice of. Whether they notice …

Anxiety is experiencing failure in advance Seth Godin We’re often paralyzed by anxiety and fear. It keeps us from trying something new, or doing something better than what we’ve already done. Fear shouldn’t be avoided. We shouldn’t cower from it. It shouldn’t be something we run from. We should embrace our fears, rejoicing in the fact that we’ve now got …

Humans are very opinionated. It’s part of our make up. The problem comes in when that opinion belongs to someone we’re dealing with: a friend, relative, significant other, or (worst of all for our business) our client. What are we supposed to do when their opinion doesn’t seem to line up with the facts? How far we make it in …

Stop me if you’ve heard this joke before. 10 different home inspectors are inspecting a house… If 10 different inspectors check out the same house, you’re likely to get 10 different opinions on the condition of the home (and 10 different inspection reports). That doesn’t necessarily mean that 9 of them are wrong and only one of them is right. …

Most of us aren’t that good at figuring out time. We tend to exaggerate how quickly things happen for us in the short term and underestimate how long extended-timeline-type things will take. If we all had instant success when doing something big (like starting a new business, advancing our education, or getting healthy) don’t you think that everyone would be …

We use words every day. It’s part of our job and part of our life. But the job part is what we’ve really concerned with; the words that make up our technical jargon. We know exactly what it is we’re talking about when we use these words, we do it every day. There’s no question about what we’re saying; we’re …

What is our level of responsibility? Whenever something goes wrong (and something will always go wrong), we try our best to deflect responsibility. It’s outside our scope. We couldn’t get to it. It was like that when we got there. Yes, it’s important to establish boundaries, to make sure that our clients know what it is we do and don’t …

Most of us are trying our hardest to serve the same people: the average customer. Most people are average. Most of them are searching for an average product. Most of them are looking to pay the average price. What if we want to offer more than an average product? The first thing we’re going to have to do is find …