It seems like every time we do something unique in our business (try a different approach, discover a new method, invent a novel way of doing things), everyone else plays copycat and runs around imitating our idea. So what do we do? We get mad about it, scowling, huffing, and stamping our feet in rage. How dare they! That was …

Why does it seem like it’s so hard for us to change? All it takes is for us to do something different from what we’re doing now. That doesn’t seem like such a big deal. But, unfortunately, it usually is. All too often, we’re stuck, mired in normalcy, and destined to keep our life playing on repeat, with our normal, …

We often waste a lot of our valuable time worrying about what other people think. When it comes to our business model, we stress over what others have to say about what we’re doing. We should never worry about what other people think about our business model. The only person we need to satisfy is ourselves. If it’s working for …

There are really no unique home inspections. For the most part, an inspection is an inspection. There’s only so many ways you can inspect a property and only so many ways you can write up what you find. There’s a list of things you have to check and a list of things you have to write down. Some people may …

It’s a choice that all small business owners have to make: Are we in business to serve our clients, or to have them (and their wallets) served up to us? Do we focus on serving others or serving our own selfish motives? It’s really not that difficult to decide, it just depends on where our loyalties lie; on building a …

How we make our clients feel matters more than ever. It used to be that one dissatisfied customer was just that, one customer. It’s likely that they complained to us, but that was the end of it. Not so much anymore. Now, everyone has access to social media and can broadcast their feelings to everyone else (regardless of whether or …

We think it will eventually go away, but it won’t. Those bad reviews will always be there, somewhere, as long as someone is smart enough to know where to dig. So why risk it? Wouldn’t it better to just give them something worth talking about in the first place? You are only as good as your last review. Jason Ohrum

We all hate waiting. Waiting on hold. Waiting in line. Waiting for that package to be delivered. We all hate it. So, why do we make our potential clients wait? There’s too much competition out there, chomping at the bit for an opening to appear so that they can jump in and steal away our customers. Think you’re time is …

We’re all storytellers. It’s what we do. Those of us that succeed only have to do a few things right. If I’m not mistaken, that’s called marketing your business. And it all starts with a story.

In today’s marketplace, it’s all too easy to be just good enough. It’s what almost everyone else is doing. But nobody goes out of their way to pick the vendor that’s just good enough. Real clients, the kind that know what they want, want what they get, and happily pay for it, are looking for something better than just good …