Is there a best car? Surveys and marketing tell us there is, but is there really just one best car? If we need to tow an enormous trailer, is a Tesla Model S going to work? If we’ve got to get all 9 family members to dinner, is that BMW M4 Coupe really our best option? If we’re delivering pizzas …

We’d all like to be better. We’d like to get better at our job. We’d like to improve our relationships. We’d like to be more healthy; get in better shape. We’d like to be in a better place; mentally. We’d all like to improve our finances. We’d like to be better at holding our tongue, controlling our emotions, knowing what …

If we’re lucky, our business will one day reach that point. The point where what happens to one individual client really doesn’t matter that much to our bottom line. We’ve become too big to care about what happens to our customers. Well, of course we care about our customers. They’re the lifeblood of our business. No customers, no business. But …

Things don’t always go as planned. Even though we try and try, we’re quite often left with disappointment. But I worked so hard on that. It should have worked. It’s not fair. No, it’s not fair. It never is. Life sucks sometimes. Sometimes hard work isn’t rewarded. Sometimes bad things happen to good people. Sometimes we end up getting screwed. …

New business owners often struggle to find customers. And to make matters worse, it’s a race against time: they’ve got to start showing a profit or they won’t be a new business owner for long. The biggest mistake that most new entrepreneurs make is to cast too wide a net, trying to target anyone and everyone in their marketing plans. …

It seems like basic knowledge; business class 101 stuff, but, it’s incredibly important for a small business owner to know their customer. We should have a deep and intricate knowledge of our ideal client. Who are they? What are their needs? What are their fears? Where can we find them? What’s keeping them up at night? What are they looking …

We’re all smart, but that can present a big problem for some of us. If we’re the smartest person in the room, it often means that we find ourselves in a situation where there’s little chance we’re going to learn anything new. If there’s no one there who’s got something to teach us, then there’s no where for us to …

There’s always a reason. We never do anything in our lives without a reason. No matter how small and seemingly insignificant it is, there’s always something driving us to act. For those of us running a small business, there’s something pushing us to do what we do. We’ve just got to be clear on what our reason is; what we’re …

Most of us understand that education is necessary if we want to succeed. If we spend time to learn something that’s valuable, then, through our acquired knowledge, we become more valuable. We go to school to be able to get the degree, the skill, or the job that we want. But, what happens once we’re done, after we’ve achieved our …

Have you ever been to a restaurant where the menu was 17 pages long? Doesn’t it makes you wonder how they can pull off all those different dishes? At the very least, it makes me wonder where the hell are they storing all that food! Why would they do that? Why would they offer so many choices? It certainly doesn’t …