We all hope that we’ll be able to grow our business organically, by word of mouth. Satisfied clients will be my best source of marketing. While it’s great to have satisfied customers talking up our business, they won’t do it just because we ask them to. If we don’t give our clients something worth talking about, their silence will be …

We keep having problems with our software while we’re working. We’re always having headaches when it comes to scheduling. Our clients are continuously having issues getting correspondence from us. There are always hassles when we’re trying to do our job. Sooner or later, we’re going to figure out that we’ve got some underlying structural problems. We ignore them in the …

Second thoughts. Most everyone has them. It means that we’re thinking. We’re considering all the options. We’re concerned that we’re not doing it right. We’re worried that we’ve forgotten something important. Uncertainty is a good thing. It means that we’re afraid that we haven’t given it our all; that we might have been able to do it better. If there …

Give ’em what they want. George Jessel There’s nothing wrong with a business that gives people exactly what they want. We see them all the time. They’re hacks. According to author Seth Godin, a hack is “a professional who doesn’t care…(who’s) emotionally disconnected… (who is) able to do what the client asks, without regard for how it will impact… his …

If we put more into our product, it will cost us more to produce it… but we will be able to command a higher price for our work. If we spend more time with our clients, it will take us longer to work with them… but we will be creating satisfied customers. If we exceed everyone’s expectations, we will cease …

We’re in business to sell something. Whether it’s a product, a service, or both, we’re all selling something. But that’s not all we’re selling; we’re also selling a story. The story our clients tell themselves about our product. The story they tell about the work that we do. The story they tell about how much we care about them. Yes, …

Give your clients exactly what they’re expecting. Taken on face value, most of us would think this seems like good advice for running a successful company. And we’d be wrong. If we want to be successful, we’ve got to do more than meet expectations; we’ve got to exceed them. None of us are wowed by a restaurant when we get …

People often think that they should do a good job because it’s the right thing to do for their customers. While providing a quality service is an honorable thing to do, being ethical isn’t the only reason to make that decision. Doing so is also strategically beneficial for us. Making sure that our clients know that we’re working hard because …

Why is it so hard to become a ___________________________? It’s a question that’s asked in every profession. Most fields have a pretty high bar that needs to be met in order to participate. In the home inspection industry, for example, there are online and live classes to take, field training to complete, and exams to pass before someone can join …

Whenever we start a new business, we’re often in a rush to get as many clients “through the doors” as possible. But if we stop to think about it for a moment, it might be better in the long run if fewer customers show up right away and more come along later in the process. Those early clients help us …