How do I make things better for me? Seems like a question that we should be asking in our business. And we’d be wrong. How do I make things better for my customers? Now there’s a question we should be asking.

We all love to be right. I told you so may be one of the most uttered phrases in the English language. But, all too often, we choose being right (or at least believing that we’re right) over admitting that we’re wrong. In today’s always on, fast paced, everything at our fingertips world, things can change instantly. There may be …

No matter what we think we’re lacking in, there’s good news: It’s quite likely that we can get better. Almost everything in life is a skill. And if it’s a skill, that means that we can get better at it through practice. Of course, some things aren’t skills. No amount of practice is going to make us taller or able …

We all hope that we’ll be able to grow our business organically, by word of mouth. Satisfied clients will be my best source of marketing. While it’s great to have satisfied customers talking up our business, they won’t do it just because we ask them to. If we don’t give our clients something worth talking about, their silence will be …

We keep having problems with our software while we’re working. We’re always having headaches when it comes to scheduling. Our clients are continuously having issues getting correspondence from us. There are always hassles when we’re trying to do our job. Sooner or later, we’re going to figure out that we’ve got some underlying structural problems. We ignore them in the …

Second thoughts. Most everyone has them. It means that we’re thinking. We’re considering all the options. We’re concerned that we’re not doing it right. We’re worried that we’ve forgotten something important. Uncertainty is a good thing. It means that we’re afraid that we haven’t given it our all; that we might have been able to do it better. If there …

Give ’em what they want. George Jessel There’s nothing wrong with a business that gives people exactly what they want. We see them all the time. They’re hacks. According to author Seth Godin, a hack is “a professional who doesn’t care…(who’s) emotionally disconnected… (who is) able to do what the client asks, without regard for how it will impact… his …

If we put more into our product, it will cost us more to produce it… but we will be able to command a higher price for our work. If we spend more time with our clients, it will take us longer to work with them… but we will be creating satisfied customers. If we exceed everyone’s expectations, we will cease …

We’re in business to sell something. Whether it’s a product, a service, or both, we’re all selling something. But that’s not all we’re selling; we’re also selling a story. The story our clients tell themselves about our product. The story they tell about the work that we do. The story they tell about how much we care about them. Yes, …

Give your clients exactly what they’re expecting. Taken on face value, most of us would think this seems like good advice for running a successful company. And we’d be wrong. If we want to be successful, we’ve got to do more than meet expectations; we’ve got to exceed them. None of us are wowed by a restaurant when we get …