We may not realize it (especially if we’re new to an industry), but it cost money to get clients. There’s the cost involved in getting educated, becoming licensed or certified, buying insurance, setting up our website, marketing to get our name out there, answering calls and emails, paying for whatever software and hardware we’re using, getting around town, following up …
Questioning Our Questions
There are an unlimited number of learning opportunities available to us throughout our lives. It’s up to us to figure out how to take advantage of those opportunities. The most important thing we can do is to learn how to best formulate our questions in order to acquire the knowledge that we seek. Free education is abundant, all over the …
Yelling and Screaming
We’d all like to see change happen now. In our jobs. In our government. In our relationships. In our lives. We’ve been conditioned, in today’s modern age, to want everything to happen immediately. That may be how things work on the internet, but it’s not how it works in real life. Change happens, but most of the time it happens …
Happy Day
After countless requests, I’ve finally decided to do it. I’ve put together a short book with all my business practices, including all the language from my home inspection report and contract, and I’m giving it away for free! Click here for your copy of this Guide to a Successful Inspection Career. Stop stressing and start running a successful business! Oh, …
Where’s My Prize?
Most of us would prefer to work for customers who care, people who understand the value of what it is we do, somebody who’s in on the joke. Alas, an engaged client; that’s a prize that’s hard to find. Simply doing average work for an average audience; that’s a whole lot easier to pull off, albeit much less rewarding. In …
In the Gutters
Many times we think that we’ve got to do something (or somebody else will). We reason that we should price our products cheaper than everyone else so we can get more business (or somebody else will). We decide that we’re going to take ethically questionable shortcuts to grow our clientele base (or somebody else will). We make up our mind …
Living Rent-Free
Have you ever noticed that lots of people like to talk bad about their competition, degrading them, putting them down, trying to smear their reputation? What do we really know about someone that’s bent on using this type of negativity in their business? If we stop and think about it for a moment, this action is really telling us a …
For the Rest of Their Lives
Marketing. It’s something we all do, to varying degrees of success. Maybe it’s time that we rethink our approach: our website, our business cards, our fliers, our advertisement, our social media, our elevator pitch. Maybe the main purpose of our marketing isn’t to let people know we’re here; maybe it should be to make it abundantly clear that if they …
Beer and Cigarettes
Many business owners despise the regulations imposed on them by the regulators. Why can’t I just do what I want to do? If we stopped bitching for a minute and looked around, we’d see that civil society is full of regulations. We go when the light’s green and stop when it’s red. We can’t take something from someone else simply …
Don’t Freak Out
Many new business owners freak out when their launch date finally arrives. They’ve been building it, working on it, and fretting about it for so long, that when at long last the date of their grand opening finally arrives, they lose their mind. It’s really not all that bad. We just have to remember, the launch is not an isolated …