Obviously, it doesn’t need to be said, but the internet has changed everything. Businesses used to aggressively push their products on us, and we ran to get them before someone else did. Now, we (the consumers) hold all the power, as we can search an almost limitless number of merchants, looking for what it is we want. If we’re still …
Bottom of the Barrel
We’re all trying to get the word out about our business. Cards, brochures, vehicle wraps, can koozies, and yard signs: evidence of our self-promotion is everywhere. But are we really doing any good, promoting and interrupting at every turn? While there is certainly something to be said for keeping your name in front of potential customers, shameless promotion, interrupting people …
All We Need Is…
We used to call someone smart if they were well versed in their industry, but now, everyone has all the information they need in the palm of their hand. We used to look up to people who could answer our every question, but now, the answer we’re looking for is just a few clicks away. We used to revere those …
Treat Them Accordingly
We may not realize it (especially if we’re new to an industry), but it cost money to get clients. There’s the cost involved in getting educated, becoming licensed or certified, buying insurance, setting up our website, marketing to get our name out there, answering calls and emails, paying for whatever software and hardware we’re using, getting around town, following up …
Questioning Our Questions
There are an unlimited number of learning opportunities available to us throughout our lives. It’s up to us to figure out how to take advantage of those opportunities. The most important thing we can do is to learn how to best formulate our questions in order to acquire the knowledge that we seek. Free education is abundant, all over the …
Yelling and Screaming
We’d all like to see change happen now. In our jobs. In our government. In our relationships. In our lives. We’ve been conditioned, in today’s modern age, to want everything to happen immediately. That may be how things work on the internet, but it’s not how it works in real life. Change happens, but most of the time it happens …
Happy Day
After countless requests, I’ve finally decided to do it. I’ve put together a short book with all my business practices, including all the language from my home inspection report and contract, and I’m giving it away for free! Click here for your copy of this Guide to a Successful Inspection Career. Stop stressing and start running a successful business! Oh, …
Where’s My Prize?
Most of us would prefer to work for customers who care, people who understand the value of what it is we do, somebody who’s in on the joke. Alas, an engaged client; that’s a prize that’s hard to find. Simply doing average work for an average audience; that’s a whole lot easier to pull off, albeit much less rewarding. In …
In the Gutters
Many times we think that we’ve got to do something (or somebody else will). We reason that we should price our products cheaper than everyone else so we can get more business (or somebody else will). We decide that we’re going to take ethically questionable shortcuts to grow our clientele base (or somebody else will). We make up our mind …
Living Rent-Free
Have you ever noticed that lots of people like to talk bad about their competition, degrading them, putting them down, trying to smear their reputation? What do we really know about someone that’s bent on using this type of negativity in their business? If we stop and think about it for a moment, this action is really telling us a …