Achieving success in our business is wonderful. It’s exactly what we’ve been working for all these years. It may also be what leads to our downfall. When something’s working, we’re often hesitant to tinker with it. If it ain’t broke, don’t fix it. But if all we do is rest on our laurels, and never move to improve, where do …
One Bit
What we bring to the marketplace is very personal to us. We work hard to produce a product that we believe is one of the best around. But that really doesn’t matter one bit. It doesn’t matter what we think. Our finished product isn’t for us, it’s for our clients. What they believe about what we make is the only …
Eating Out
My family went out to eat a few times this week, and the differences I noticed in the restaurants were striking. One place we went, it was easy to tell that the people working there cared. They cared about their place of business. They cared about the food they served. They cared about each other. They cared about their customers …
The Point
Chat GPT has been in the news a lot lately. With just a few prompts to show it what’s already out there, it allows anyone to create a mediocre letter, outline, article, or book-length commentary on almost any subject. But if its output is no better than anything else we can find out there already, what’s the point? Sounds a …
Wet
Everything is wonderful when our business starts to hit its stride. We’re the latest thing on the block! We’re new, we’re hot, and we’re in vogue! Everybody wants a piece of us! But eventually, someone else comes along and they’re the new, hot commodity. Good businesses find a way to stay relevant after the “newness” wears off. All the others …
The Mirror
We all wish that our customers weren’t so needy. That they didn’t ask so many questions. That they didn’t want as much clarification. That they would just stop needing so much hand-holding. Ever stop to wonder why that is? Maybe we need to look no further than the mirror. Giving better instructions gets better results. Seth Godin
Wait For It
Sooner or later, something bad will befall us. It’s inevitable. Conversely, sooner or later something good will happen to us as well. Now, all we have to do is wait.
AI Excitement
Everyone is all excited about AI. Maybe it can help with my business. Maybe it can do my marketing for me. Maybe I can use it to create content. There are many different ways in which AI can help us in our business, but (as of yet) it can’t tell us what to do. We still need to come up …
Diffusing Volatility
We often find ourselves asking our clients for reviews. We want, desperately, to get more online juice for our business. Tell us how we did! But what do we do when the response we get doesn’t match up with what we had hoped for? We ignore criticism at our own risk. (Discounting trolls, which should always be dismissed offhandedly,) it’s …
Stagnation
If we got a chance to choose between being the person who knows the most or the person who’s completely committed to learning, which one would we pick? We’re blessed with the opportunity to make this choice every day of our lives. Why settle for the stagnation of yesterday’s knowledge when we’ve got the whole expanse of the future available …