The Call of Duty

It’s easy to show up. It’s easy to do our job. It’s easy to check the boxes. It’s easy to take our clients’ money. It’s easy to be there in body but not in spirit. It’s easy to be just another person running a business. The hard part is actually trying to do something that matters. Going above and beyond …

Blending In the Background

As home inspectors, it’s important for us to remember that we are going to have an asymmetrical relationship with our customers. We meet new client and sees new houses every single day. The inspection that we do tomorrow morning is simply going to blend into the background with the other hundreds/thousands of inspections that we’ve already done. That client will …

Amazing Harm

It’s not something we often think about, but we are obviously products of our environment. Everything we do is geared toward optimizing for speed. We try to get everything on our to do list done as quickly as possible. So we can move on to the next thing… That’s not really a bad thing, as successful people get lots of …

Our Guns

It’s important to have standards in our business, knowing exactly what we will and won’t do for money. While we’re sometimes tempted to deviate from those standards (especially when large dollar amounts are involved), its important to hold our moral ground. If we make the choice to do something that we’ve already decided we’d be better off not doing, chances …

A Small Investment

It doesnt matter how much we know about our jobs, how much we learn, or how many books we read, if we’re not also students of business. Knowing how to do a good home inspection is pointless if we don’t also know how to run our company. A small investment in developing our business skills can pay dividends long after …

What’s the Difference

Where are we today in our business? Where is it that we really want to be? Whatever the difference is between these two answers is the key to reaching our goals.

Real World Problems

New concepts, ideas, and materials are developing at an amazing rate, and it can be nearly impossible for us to learn everything that we think we need to know to compete. A far greater challenge is for us to develop the capacity to comprehend exactly what all these new inventions have to do with our industry so that we can …

Too Much Time

We spend too much time trying to be perfect when all we really need to do is get a little bit better.

Balling Forever

If we’re good at our job, one of the benefits is that we get to do it for a long time and enjoy a lengthy career. Unfortunately, one of the drawbacks of having a long career is that our job can become monotonous. And, when we’re bored with something we’re doing, it’s human nature for us to phone it in, …

Selling to the Wrong Customer

Selling to someone, whether it’s your product, your service, or yourself, takes a lot of energy. It just makes sense to try and pinpoint our target audience, so that we can spend our time and energy selling to them and waste as little time as possible selling to someone who is not our ideal customer.