Where are we now in our business? Where are we trying to get to in our business? The difference in our answers to these two questions tell us exactly where we need to concentrate our efforts. It’s not rocket science. Just figure out where we’re heading and how we’re going to get there. And let’s get going.

We’re all too often overwhelmed by the sheer volume of things we need to get done. Many times, we feel so swamped that we simply end up doing nothing. Why even try? There’s so much to do that I’ll never get caught up. Yes, it’s overwhelming to consider all that stuff. But, really, how much of it were we ever …

We’re often mistaken in the assumption that we’ve got to be perfect in what we do. While we obviously need to have some expertise in our job, we don’t have to be the all-knowing guru, perched atop the mountain, delivering sage advise to all-comers. We simply have to have more knowledge than the client that’s paying us. This simple fact …

Recently we were trying to figure out where to eat dinner on a Saturday night. It seems like we had our choice of many really inexpensive spots (also known as not so appetizing) and lots of really expensive places, with not so many options in between. Lots of things in life come down to this type of “one or the …

Ordinary. Even the word itself sounds, well, ordinary. We get to choose where we’re going to fall on the spectrum. We can choose to be in the middle with most everybody else. Just ordinary. Or we can be extraordinary. The difference is just that little bit extra.

“Why do we need to sign a contract?” It’s a question not often heard, but it is heard. A contract is an agreement that helps two different parties, who often have very little knowledge of each other, figure out exactly how things are going to work when they do business with each other. Contracts are an important part of our …

Imagine if we had never met and I approached you asking to borrow $20. You’d likely have a predictable response, trying to move far away from me as quickly as possible. Now imagine the same scenario, but that we’re lifelong friends and I’m obviously in need of help. You’d probably respond in an entirely different manner to my request for …

We all run into problems. Every day. And we get to choose which problems we’re going to deal with. That part’s up to us. The problem part isn’t. The problems don’t care which ones we work on. They’re going to keep coming, regardless. We can’t control everything, so why should we even try?

It’s human nature to look the other way. It’s easier. It’s comfortable. It keeps us from getting involved. It makes things simpler. It stops us from getting caught up in something difficult. It’s not messy. But, all too often, living with blinders on keeps us from getting to where it is we really want to go. Face it, progress is …

It seems like there are a million different ways for us to let people know about what we’re doing. Business cards. Brochures. Signs. Facebook. Instagram. Twitter. Snapchat. TikTok. Threads. LinkedIn. YouTube. Google Ads. Email marketing. Blog posts. Direct marketing. The list goes on and on… Maybe we need to stop trying to be everywhere and simply give people something worth …