Competition. Our business would be king of the hill if it wasn’t for all those other guys. So, what do we have to do to ensure that our clients choose us over all our competitors? This process goes by many names: lead generation, customer acquisition, seeding, getting them into the funnel, but it all boils down to one thing: marketing. …

We’ve all got good ideas. There’s no shortage of things we’d like to implement. We all know exactly what we need to do to make things better. And we think about it. A lot. No shortage of ideas here. Just a shortage of action. Until we decide to take that first step towards putting that idea into action, it’s just …

There are a lot of businesses out there, and a lot of competition (especially around pricing). Most companies, especially new ones, try to hold the line on pricing, to stay consistent (or cheaper) than their competitors. The general consensus is that people won’t pay extra for their product. And they’re right, people won’t pay extra for the same product. Then …

We all strive to become better at what it is we do. We like to tell others that “we’re experienced.” While it’s certainly important to have experience and to know what it is we’re supposed to be doing, there can be a downside to being experienced as well. We can become full of ourselves, thinking that we know everything there …

All businesses create a product, be it physical, digital, intellectual, or some combination of these three. The question then becomes, if we’re the ones making this product, what’s our ultimate goal? What are we hoping to achieve with our creation? We could be looking to make money, simply doing the bare minimum needed to turn a profit. We could be …

We all seek to serve our audience; to be interesting to them. We’re all interesting, in one way or another. Whether that translates into business, whether our potential audience shows an interest in us and our product, well, that’s another story altogether. It’s up to us to grab their attention; to do something worth taking notice of. Whether they notice …

Anxiety is experiencing failure in advance Seth Godin We’re often paralyzed by anxiety and fear. It keeps us from trying something new, or doing something better than what we’ve already done. Fear shouldn’t be avoided. We shouldn’t cower from it. It shouldn’t be something we run from. We should embrace our fears, rejoicing in the fact that we’ve now got …

Humans are very opinionated. It’s part of our make up. The problem comes in when that opinion belongs to someone we’re dealing with: a friend, relative, significant other, or (worst of all for our business) our client. What are we supposed to do when their opinion doesn’t seem to line up with the facts? How far we make it in …

Stop me if you’ve heard this joke before. 10 different home inspectors are inspecting a house… If 10 different inspectors check out the same house, you’re likely to get 10 different opinions on the condition of the home (and 10 different inspection reports). That doesn’t necessarily mean that 9 of them are wrong and only one of them is right. …

Most of us aren’t that good at figuring out time. We tend to exaggerate how quickly things happen for us in the short term and underestimate how long extended-timeline-type things will take. If we all had instant success when doing something big (like starting a new business, advancing our education, or getting healthy) don’t you think that everyone would be …