New business owners often struggle to find customers. And to make matters worse, it’s a race against time: they’ve got to start showing a profit or they won’t be a new business owner for long. The biggest mistake that most new entrepreneurs make is to cast too wide a net, trying to target anyone and everyone in their marketing plans. …

It seems like basic knowledge; business class 101 stuff, but, it’s incredibly important for a small business owner to know their customer. We should have a deep and intricate knowledge of our ideal client. Who are they? What are their needs? What are their fears? Where can we find them? What’s keeping them up at night? What are they looking …

We’re all smart, but that can present a big problem for some of us. If we’re the smartest person in the room, it often means that we find ourselves in a situation where there’s little chance we’re going to learn anything new. If there’s no one there who’s got something to teach us, then there’s no where for us to …

There’s always a reason. We never do anything in our lives without a reason. No matter how small and seemingly insignificant it is, there’s always something driving us to act. For those of us running a small business, there’s something pushing us to do what we do. We’ve just got to be clear on what our reason is; what we’re …

Most of us understand that education is necessary if we want to succeed. If we spend time to learn something that’s valuable, then, through our acquired knowledge, we become more valuable. We go to school to be able to get the degree, the skill, or the job that we want. But, what happens once we’re done, after we’ve achieved our …

Have you ever been to a restaurant where the menu was 17 pages long? Doesn’t it makes you wonder how they can pull off all those different dishes? At the very least, it makes me wonder where the hell are they storing all that food! Why would they do that? Why would they offer so many choices? It certainly doesn’t …

What if, just this once, we took that chance? What if, just one time, we threw caution to the wind, stopped doing the automatic, mechanical, pre-programmed things that we feel like we need to do every day, and did that one thing we’ve been thinking about? We stopped doing what we have to do and did what we really want …

We all hope that our business (and our lives) will run smoothly, 100% of the time. But, we know that’s not going to happen. Eventually, things are going to happen. Stuff’s going to break. Shit’s going to hit the fan, and we’re going to have to deal with the aftermath. While having to fix things will often be a headache, …

Anxiety is experiencing failure in advance. Seth Godin Why do we do it to ourselves? Why do we constantly undermine our efforts? Why do we keep beating ourselves up over something that may never happen? We likely won’t ever experience the horrible things we’re worried about. We may never have to worry about all those bad things happening. Things likely …

We hear about them all the time: the businesses that become an overnight success. We all want that: to be one of those overnight success stories. We want to start something new and be the talk of the town the very next day. Instant gratification. It’s how we do things now. At least that’s what we think. The reality is …