We all try hard to advertise our businesses. Ideally, we’d like to do it in the most cost-effective way possible. (And free always seems to be the cheapest way!) So, many of us choose social media: Instagram, Facebook, LinkedIn, TikTok, etc. Anywhere we can get eyeballs on our product without spending a dime seems like a bargain! But is it …

We all love to tell stories of our bad luck. There’s an attraction to letting everyone know when we’ve been wronged by fate; when we felt we were on the receiving end of a bad beat. Misery loves company, and it’s an easy thing to share our misery with others. Somehow, we feel a little better knowing that we’re not …

If a reason doesn’t stop everyone, it’s (simply) an excuse. Seth Godin What’s our “reason” for not getting it done today?

Most people are interested in growing their business, and most of those people accomplish this by getting more clients. More clients undoubtedly means more sales, which equates to more revenue, and (hopefully) a more profitable company. But with more sales and more clients inevitably comes more problems. What is there was a way to increase our revenue while still serving …

It’s pretty safe to say that everyone has a hobby. We probably don’t rise to the level of “artist” in these pastimes; they’re simply the things that we do on our own time for enjoyment and pleasure. Our hobbies, which we like doing, are different from our work. We can stop doing our hobby any time we want to, and …

As a small business owner, we’re often obsessed with problems. Unfortunately, we often fixate on the major problems; the ones that are the most unlikely to ever occur. We find ourselves plagued by the thoughts of that massive, business ending, bankrupting lawsuit, when in reality, it’s highly unlikely we’ll ever face one. All too often, what we refuse to worry …

We’re making it, but obviously we’d like to be making more. The internet abounds with money advice, most of which revolves around cutting back on frivolous spending (buying fancy coffee every day?) and socking that money away for a rainy day. But what if we enjoy our fancy coffee and the resultant caffeine boost that kick-starts our day? While small …

It’s really difficult to make it in this world. Now when I say “make it” I don’t mean becoming world famous, I simply mean being successful. Earning a living, supporting yourself, and taking care of your family and your business. That kind of making it. All too often we start out with an idea on how we’re going to make …

Throughout history, we’ve been faced with a dilemma, a frustrating burden that has often kept us from trying new things. This problem is that whenever we have a novel idea and decide to undertake a risky venture, the odds that we’ll fail are considerably higher than our odds of success. The deck, it seems, is undoubtedly stacked against us. For …

It’s hard to compete in today’s world. There are so many options out there for clients to choose from, and they’re easier to reach than ever. Just a few clicks, and they’ve got an overwhelming choice of options available, and most of them are going to be pretty good. How can we ever hope to compete in a world where …