The whole of our business is based on one simply principle: giving our clients something that they want but don’t currently have.
We have it (whatever that “it” is) and they want it.
Seems simple enough.
But it isn’t, is it?
The hard part (why is there always a hard part?) is figuring out how to let them know that we’ve got it.
That part’s called marketing, and it’s where many of us hit the wall, often with many more questions than answers.
How do I market?
Where do I market?
How much should I spend to market?
The sooner we figure out what our specific answers are to those questions, the sooner we can get to it.
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